Online Marketing Specialist

Cafeyn is hiring!

About

Cafeyn (originally launched as LeKiosk in 2006) is a leading digital media streaming platform, offering a catalogue of over 2,500 newspapers and magazines to over 1.5 million active users in France, Germany, the Netherlands, Belgium, Italy, UK, Ireland, Austria and Spain.

Since its creation, Cafeyn’s ambition, driven by a deep passion for the media, has been to connect readers to the content that is relevant to them, by offering an ultra-high-performance platform based on advanced technology.

Cafeyn is giving readers the ability to change the way they consume information. Where others see information as content, Cafeyn see it as knowledge. Where others consider only one side of the story, Cafeyn believe we need all the information to understand the full picture. Where others seek quantity, Cafeyn seek quality. Since its inception 15 years ago, Cafeyn has continued to rapidly innovate the way it promotes information streaming at a time when the industry is reinventing itself and the way the public consumes information is changing.

Within the last 15 years, Cafeyn has built strong relationships with publishers and partners by developing innovative and sustainable business models. We have built trusted relationships with partners such as Vodafone, O2, SFR, Canal Plus, and Bouygues Telecom. The immediate attraction to partners is the increased access to content that a Cafeyn membership can offer their premium customers – for a telco this increases both data usage and customer stickiness.

With a team of more than 170 people working in 5 different countries, Cafeyn’s ambition is to be a recognised global leader in information streaming. Cafeyn is the market leader in France and looks to replicate this success in international markets. The recent acquisitions of Blendle, the Netherlands biggest news platform, follows the successful acquisition of miLibris, the technology service provider to publishers that operates in France and Canada. The combination of Blendle and miLibris under the Cafeyn umbrella means the company now has employees in France, UK, Netherlands and Canada. These acquisitions aim to accelerate Cafeyn’s ambitious international expansion plan. The Cafeyn platform offers thousands of titles, news, and magazines, accessible via tablet, mobile app, or PC.

Job Description

The marketing department is seeking an online marketing specialist to join the Netherlands based team. Your day-to-day tasks will be varied and each day could be very different, but your main goals are designing, buying, monitoring and optimizing our advertising campaigns.
You manage various channels and campaigns by yourself (think of social media advertising, SEA, display, affiliates but also SEO). You’re responsible for the marketing budget. You ensure that our money is spent well. You will perform A/B testing to optimize the conversion of a campaign on the web or in the app stores. With this aim in mind, you’ll collaborate with our marketing comms-, data analysis-, design-, front end-, product- and CRM-team.

Your responsibilities:

  • Setting up online campaigns that ensure more traffic, leads and brand experience.
  • Determine which combination of online channels can best be used to achieve and set the campaign goals.
  • Monitor advertisements on, among other things, Google, Facebook, Instagram and optimize the efficiency of online advertising campaigns by sending them via CPC / CPL / CPS.
  • Work closely with design team to ensure visual assets and messages align to the core brand values
  • Lead localisation efforts (FR, NL, UK, IT etc) of paid media marketing strategy
  • Identify potential blockers or improvements in our onboarding flow and work with the product/tech/market teams to improve it
  • Set up A/B tests to improve advertisements
  • Discuss with our data analysts how to increase the relevance of the advertisements, based on data gathered.
  • Expanding our target groups to make our ads more relevant and personal in using smart targeting methods and also find new customers.

This job is open to our different locations : Utrecht / Paris / London / Tangier

Preferred Experience

Our ideal candidate:

  • Experience with online advertising, minimum of 2 years, with an agency or client.
  • Knowledge of digital marketing campaigns, systems, testing.
  • A completed master
  • Fluent in French and Dutch, capable of speaking English
  • You are a real planner, without compromising
  • Your ability to engage people
  • Above average analytical and a strong self-starting capacity.
  • Data and automation are sacred to you. No matter how funny or strong a campaign is: ultimately it's all about the SUM in your Excel sheet. You always come up with a good numerical basis. This is how you will convince people.

Recruitment Process

1) Call with Head of Growth Marketing
2) Interview with Head of Growth Marketing and data analysis team
3) Final call with CCO and HR

Additional Information

  • Contract Type: Full-Time
  • Start Date: 25 January 2021
  • Location: Paris, France (75009)
  • Education Level: Master's Degree
  • Experience: > 2 years