Global Head of Acquisition B2B & B2C

Cafeyn is hiring!

About

Cafeyn (originally launched as LeKiosk in 2006) is a leading digital media streaming platform, offering a catalogue of over 2,500 newspapers and magazines to over 1.5 million active users in France, Germany, the Netherlands, Belgium, Italy, UK, Ireland, Austria and Spain.

Since its creation, Cafeyn’s ambition, driven by a deep passion for the media, has been to connect readers to the content that is relevant to them, by offering an ultra-high-performance platform based on advanced technology.

Cafeyn is giving readers the ability to change the way they consume information. Where others see information as content, Cafeyn see it as knowledge. Where others consider only one side of the story, Cafeyn believe we need all the information to understand the full picture. Where others seek quantity, Cafeyn seek quality. Since its inception 15 years ago, Cafeyn has continued to rapidly innovate the way it promotes information streaming at a time when the industry is reinventing itself and the way the public consumes information is changing.

Within the last 15 years, Cafeyn has built strong relationships with publishers and partners by developing innovative and sustainable business models. We have built trusted relationships with partners such as Vodafone, O2, SFR, Canal Plus, and Bouygues Telecom. The immediate attraction to partners is the increased access to content that a Cafeyn membership can offer their premium customers – for a telco this increases both data usage and customer stickiness.

With a team of more than 170 people working in 5 different countries, Cafeyn’s ambition is to be a recognised global leader in information streaming. Cafeyn is the market leader in France and looks to replicate this success in international markets. The recent acquisitions of Blendle, the Netherlands biggest news platform, follows the successful acquisition of miLibris, the technology service provider to publishers that operates in France and Canada. The combination of Blendle and miLibris under the Cafeyn umbrella means the company now has employees in France, UK, Netherlands and Canada. These acquisitions aim to accelerate Cafeyn’s ambitious international expansion plan. The Cafeyn platform offers thousands of titles, news, and magazines, accessible via tablet, mobile app, or PC.

Job Description

With the merger of Blendle and Cafeyn a new position came available to lead our Marketing Channels in NL, FR and the UK. This position contributes to our ambitious growth expectations and you will report directly into the CMO who is located in the Netherlands.

Core to the role is testing and setting up scalable acquisition channels, set up co-marketing campaigns, lead marketing projects and have the highest focus on delivering results in the day-to-day business. The ideal candidate is a senior performance marketing leader with international background and has a track-record in a fast-paced eCommerce environment.

You’ll deliver on commercial targets for active and paying users. You increase user activations via Marketing campaigns. You’ll be driving our marketing initiatives in France, Netherlands and UK. You'll play a leading role in developing acquisition channels, leveraging current marketing partnerships and set-up new ones. You are comfortable with day-to-day marketing activities, as well as long-term strategy.

Responsibilities :

  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with our partners;
  • Own and drive the strategy for the full marketing plan (B2C, B2B) and drive customer acquisition strategies
  • Oversee the acquisition and conversion part of our funnel by running regular A/B testing. You'll make sure that we improve on a daily basis. You test various channels, track their efficiency and allocate future marketing budgets accordingly. You track new user journeys and drop-off points.
  • Coordinate internal teams as well as Telco marketing teams to increase the number of Cafeyn users brought by the Telco partnership
  • Define marketing plan/strategy to convert users in the Partner environments into paying Cafeyn users and pilot associated action plans
  • Source Partners to launch co-marketing campaigns to increase brand awareness and to acquire new users

This job is open to our different locations : Utrecht / Paris / London / Tangier

Preferred Experience

Our ideal candidate:

  • You have 5-10 years of experience in marketing, among which a few years coaching others (based on your experience and skills).
  • Completed higher education
  • Experience in marketing strategy
  • Builded up your marketing experience in E-commerce and preferable an International environment
  • Entrepreneurial skills, you take initiatives, stick to it for a while and learn no matter what the results are
  • Strong French & Dutch communication skills both written and verbal. Proficient in English
  • Ability and passionate about coaching others; Able to leave your ego at the door
  • Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
  • Communication
  • Collaborative, relationship building
  • Pragmatic, problem-solving

Recruitment Process

1) Call with CCO
2) Interview with CRM
3) Final call with CSO and HR

Additional Information

  • Contract Type: Full-Time
  • Start Date: 25 January 2021
  • Location: Paris, France (75009)
  • Education Level: Master's Degree
  • Experience: > 5 years